Brian Spisak: Study On The Appearance Of Leaders
Compared To Their Intelligence

by: Rudy Ludinata, Deputy Director CEM

Public servants are the backbone and inspiration of the nation's public service, as well as the determinants of the success of government policies. Therefore, it is not surprising that the appearance of a public servant should reflect authority, ultimately presenting a credible image of a leader representing the organization.

A study conducted by Brian Spisak et al. from VU University, Amsterdam, states that neat attire and a well-groomed body are prerequisites for becoming a leader who is admired by many. This is because when we choose a leader, the first thing noticed by the public is their appearance.

Information published in Frontiers in Human Neuroscience explains Spisak's research on society's perceptions of a leader's characteristics in terms of health, intelligence, and appearance.

In the study, 148 respondents were shown two (2) photos of men. They were asked to choose between a man who appeared healthy and well-groomed or a man who appeared intelligent and capable, considered suitable to become a leader in an organization.

The results of the study showed that 69% of the respondents chose the image of a man with a neat and healthy appearance. This clearly indicates that public servants who have aspirations and receive substantial support are those who have the best personal appearance.

Therefore, an increasing number of executive leaders, public servants, and politicians are willing to invest in transforming their appearance to become more charismatic, thus enhancing their career opportunities in the future. It is true that intelligence is also necessary to accomplish tasks. However, it does not mean that we should neglect the power of self-image by presenting ourselves in the best possible way.

In conclusion, public servants who dress neatly, maintain cleanliness, and adhere to appropriate dress codes in the office will enhance the public's trust in the tasks they perform.

References:

(1) Brian Spisak et al (2014). A face for all seasons: Searching for context-specific leadership traits and discovering a general preference for perceived health. Frontiers in Human Neuroscience, November 2014 DOI.

(2) Rudy Ludinata (2018), 77 Inspirasi Gaya Penjawat Awam.

Date of Input: 16/07/2023 | Updated: 28/11/2023 | zul_mohd